<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Vogl Marketing & Kommunikation]]></title><description><![CDATA[Vogl Marketing & Kommunikation]]></description><link>https://www.vogl-mk.ch/stories</link><generator>RSS for Node</generator><lastBuildDate>Fri, 06 Nov 2026 07:40:23 GMT</lastBuildDate><atom:link href="https://www.vogl-mk.ch/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Comment donner vie à une marque]]></title><description><![CDATA[Une marque ne se résume pas à un logo et à des couleurs. Elle prend vie lorsque les personnes la découvrent dans un lieu, dans les échanges et à travers les détails : à l’accueil, dans la décoration ou dans la manière de recevoir les invités.]]></description><link>https://www.vogl-mk.ch/post/comment-donner-vie-a-une-marque</link><guid isPermaLink="false">acb62928-1643-478b-8e05-31c9d2cb0a81</guid><pubDate>Thu, 15 Oct 2026 07:58:36 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/613042_c145e3e5fdbb4116820b321b424cbb9c~mv2.jpg/v1/fit/w_676,h_365,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>isabellevogl</dc:creator></item><item><title><![CDATA[Wie eine Marke erlebbar wird]]></title><description><![CDATA[Ein Event kann perfekt organisiert sein – und trotzdem wenig über Ihre Marke vermitteln. Damit Ihr Anlass bei den Gästen in Erinnerung bleibt, müssen Markenversprechen, Gestaltung und persönliche Begegnungen zusammenpassen. In diesem Beitrag erfahren Sie, wie Sie vom ersten Kontakt bis zum Give-away einen stimmigen Markenauftritt gestalten.]]></description><link>https://www.vogl-mk.ch/post/wie-eine-marke-erlebbar-wird</link><guid isPermaLink="false">9c787730-b117-448f-a7df-2bf8c602413d</guid><pubDate>Thu, 15 Oct 2026 07:58:36 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/613042_c145e3e5fdbb4116820b321b424cbb9c~mv2.jpg/v1/fit/w_676,h_365,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>isabellevogl</dc:creator></item><item><title><![CDATA[How to bring a brand to life]]></title><description><![CDATA[A brand is about more than a logo and colours. It comes to life when people experience it in a space, in conversations and through the details: at reception, in the décor and in the way guests are welcomed.]]></description><link>https://www.vogl-mk.ch/post/how-to-bring-a-brand-to-life</link><guid isPermaLink="false">7ca8af1b-1bae-45ef-8785-53fcfab79821</guid><pubDate>Thu, 15 Oct 2026 07:58:36 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/613042_c145e3e5fdbb4116820b321b424cbb9c~mv2.jpg/v1/fit/w_676,h_365,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>isabellevogl</dc:creator></item><item><title><![CDATA[Warum ein Event mit dem Ziel beginnt]]></title><description><![CDATA[Bevor ich über Location, Programm oder Dekoration spreche, stelle ich immer dieselbe Frage: Was sollen die Gäste nach dem Anlass denken, fühlen und tun?]]></description><link>https://www.vogl-mk.ch/post/warum-ein-event-mit-dem-ziel-beginnt</link><guid isPermaLink="false">c6794b9f-310a-426a-b0ac-19735eb21aef</guid><pubDate>Thu, 15 Oct 2026 07:56:46 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/613042_b66e8939483c422dbb5f47a981c6e66b~mv2.jpg/v1/fit/w_620,h_295,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>isabellevogl</dc:creator></item><item><title><![CDATA[Pourquoi tout événement commence par un objectif]]></title><description><![CDATA[Avant de parler du lieu, du programme ou de la décoration, je pose toujours la même question : que doivent penser, ressentir et faire les invités après l’événement ?]]></description><link>https://www.vogl-mk.ch/post/pourquoi-tout-evenement-commence-par-un-objectif</link><guid isPermaLink="false">63dc5e67-0d5b-49cd-9877-8ef71ba8f52f</guid><pubDate>Thu, 15 Oct 2026 07:56:46 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/613042_b66e8939483c422dbb5f47a981c6e66b~mv2.jpg/v1/fit/w_620,h_295,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>isabellevogl</dc:creator></item><item><title><![CDATA[Why every event starts with an objective]]></title><description><![CDATA[Before discussing the venue, programme or décor, I always ask the same question: what should guests think, feel and do after the event?]]></description><link>https://www.vogl-mk.ch/post/why-every-event-starts-with-an-objective</link><guid isPermaLink="false">08f80670-7be3-479c-87b1-12d23e1bba21</guid><pubDate>Thu, 15 Oct 2026 07:56:46 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/613042_b66e8939483c422dbb5f47a981c6e66b~mv2.jpg/v1/fit/w_620,h_295,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>isabellevogl</dc:creator></item><item><title><![CDATA[Clear communication before the event]]></title><description><![CDATA[A successful event begins long before the first guest arrives. The invitation, reminder and practical information shape guests’ expectations before they even get there.]]></description><link>https://www.vogl-mk.ch/post/clear-communication-before-the-event</link><guid isPermaLink="false">d645de20-b50f-45c9-b401-9852d02c9468</guid><pubDate>Thu, 15 Oct 2026 07:54:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/613042_476f0ace5132476bb3bd703c42aa5017~mv2.jpg/v1/fit/w_485,h_359,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>isabellevogl</dc:creator></item><item><title><![CDATA[Klare Kommunikation vor dem Event]]></title><description><![CDATA[Ein gelungenes Event beginnt lange vor dem ersten Gast. Die Einladung, die Erinnerung und die Informationen zum Ablauf prägen, mit welcher Erwartung die Gäste ankommen.]]></description><link>https://www.vogl-mk.ch/post/klare-kommunikation-vor-dem-event</link><guid isPermaLink="false">b284aa78-adfe-41f5-accc-754862fba117</guid><pubDate>Thu, 15 Oct 2026 07:54:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/613042_476f0ace5132476bb3bd703c42aa5017~mv2.jpg/v1/fit/w_485,h_359,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>isabellevogl</dc:creator></item><item><title><![CDATA[Une communication claire avant l’événement]]></title><description><![CDATA[Un événement réussi commence bien avant l’arrivée du premier invité. L’invitation, le rappel et les informations pratiques influencent les attentes avec lesquelles les invités se présentent.]]></description><link>https://www.vogl-mk.ch/post/une-communication-claire-avant-l-evenement</link><guid isPermaLink="false">9b85522b-73be-48a0-a286-03668b7538d5</guid><pubDate>Thu, 15 Oct 2026 07:54:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/613042_476f0ace5132476bb3bd703c42aa5017~mv2.jpg/v1/fit/w_485,h_359,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>isabellevogl</dc:creator></item></channel></rss>